{
  id: 'YOUR-SLUG',                       // kebab-case, all lowercase
  name: 'Your Palette Name',             // human-readable, title-case
  type: 'brand-anchor',                  // or 'customer-experiment' or 'pillar'
  use: '/where/this/palette/ships',      // route or surface description
  bg:  '#RRGGBB',                        // largest area, lowest visual energy
  mid: '#RRGGBB',                        // bulk shapes
  acc: '#RRGGBB',                        // smallest, brightest hit
  sources: 'Sentence explaining where the colours came from.',
},